Case Study: Connect
The world feels much bigger than it used to. Social networking means you can be regularly in contact with people on the other side of the world, but it can also feel like a much lonelier place, too. The study objectives were (1) to determine why and how people meet new people, and (2) to identify what feelings are associated with meeting new people and how can we make it less challenging for people to connect with each other in a meaningful way. From the research conducted, I found that there are different reasons that motivates people to meet new people. It could be for career/professional purposes like networking, for having someone to do activities with or just for the need of establishing deeper relationships like friendship or dating. I also found that this motivations change through time, depending on your family situation and social status. From this particular insight, we can say that having friends is one of the most valuable personal connections to almost everyone.
This App connects group of friends “A” with group of friends “B”, giving the opportunity of meeting new people within the safety and comfort of your inner circle.
Interview Method: user testing, low fidelity prototype.
Number of Participants: 30, men and women.
Research Location: Bellevue, WA
Research Activities: one-on-one interviews and affinity grouping.
The initial concepts were based only on qualitative research. Customer insights were gathered from exploratory interviews.
Insight 1: Meeting new people can offer the opportunity for personal connections.
Insight 2: Many people experience feelings of concerns and anxiety when meeting new people.
Insight 3: Most relevant qualities people look for are background, activity, preferences, emotional connections, and physical cues.
I created 3 User Personas to remind myself trough the entire design process that I need to understand “how do the users see and use the product?” and “what are they trying to achieve with the product?”. Even though human properties like gender, age, and occupation are among the reference factors of my personas, I am not focusing on demographics but on what influences users’ behaviors.
My target customer is 25+ years old. He/she is open to meeting new people. The idea of initiating a conversation with a stranger for the first time is as exciting as it is scary too. When he/she is hanging out with friends, there is a feeling of confidence and safety. Perhaps He/she is tired of being the single one in the group or maybe just want to expand his/her friends circle to make activities more fun. He/she believes that an image is worth more than a thousand words but also that first impressions might trick you, specially if you are getting in touch online only (through any digital tool/social media). He/she is aware of the importance of meeting in person, in order to establish real, deeper and long-lasting relationships.
The importance of having common interest and the feeling of safety are key aspects when meeting new people. Being with your friends when meeting new people eliminates the feeling of “awkward” that you might experience being alone. Having the opportunity to pick characteristics of the group of people you would like to meet, increases the probability of establishing a relationship with each other.
To select the most relevant characteristics of the new group of people you want to meet.
To pre-view the groups that match your criteria and pick the one you want to meet.
To invite your friends so you can do this as a group activity.
To vote, with your friends, in order to decide what group you would like to hang out with.
To send an invite to the group that matches the most with yours.
To receive notification on whether the group accepted or declined to meet with your group.