Diana Alayon Portfolio
Diana Alayon
Fun2Give

Web

Stop talking, start listening. I tried to force myself to listen so I can get enough input from my users to build upon. One of the easiest and simplest ways to find ideas is to have asked your client to give you some keywords to describe how he wants people to feel about his site: energetic, fresh, young...

Fun2Give

Fun2Give

Design Request: to create a web experience to buy and send Gift Cards in real time. Incentivizing the use of eGifts and offering more than brands but experiences to the user. 

Business Problem: plastic Gift Cards are hard to manage and hide information from the user such us expiration date and redemption policies.   

Purchase as a Guest

No need to create an account or register to buy and send GiftCards. After all, who wants to marry in the first date?

Fun2Give demo splitpay

One of the insights that I got from the users was that it would be nice to have an option to split the payment, so you can buy a Gift Card of a higher value to give a better gift to your friends.  

Site Architecture

Site Architecture

After an open card sorting activity with 5 users valuable insight was gain to better structure the information in our site. Considering to buy a physical or an electronic gift card  seemed irrelevant to our users. Shop by occasion and by brand made more sense when thinking about gifting.

My Users

My Users

Identifying who my users are and creating personas  helped me to understand my user's needs and goals —  what are they trying to accomplish using my product and how my design meets their expectations.

User Journey

User Journey

This is the journey of a new user buying in our site, walking through 3 major steps: choose a Gift Card, select a friend and checkout.